The free listing most decorators leave half empty.

On a local decorating search your profile is often the first thing a customer sees, and it is the cheapest thing you own. We fill it in properly alongside the site.

Yes, because the map sits above the results on a local decorating search and the listing costs you nothing. The photos are where it is won. Finished walls all look the same, so we show prep, cut in edges and a tidy site, which is what a customer is quietly worried about. Filled in alongside the build, free live demo first.

Google Business Profile setup

Why the map pack decides a decorating job

Search for a decorator near you and Google puts a map with three listings above everything else. Most decorators sit in it with a logo, a number and a few photographs of finished walls.

Finished walls all look the same. The profiles that win show prep, edges and a tidy site, because that is what a customer is quietly worried about. A half empty profile loses to a full one.

01

Photos, plenty of them

Cut in lines close up, filled and sanded walls, sheets down, then the finish. We loaded 91 photos onto Mark’s profile at Hemsley Building Services.

02

Every service described

Not one line saying decorator. Interiors, exteriors, commercial work and wallpapering each named and written out.

03

The areas you cover

Set properly, so you appear in the towns you want work in rather than only the postcode your house sits in.

What we set up alongside the decorating site

We do the profile in the same week as the site, with the same photographs, service names and areas. A profile showing one standard and a site showing another gives a buyer a reason to hesitate.

On the profile, during the build

Claimed if it is not yours yet, cleaned up if it is.

  • Name, address, phone and hours checked against the site
  • Every decorating service written out, not one catch-all category
  • Service areas set to the towns you want work in
  • Photos loaded and named, showing prep as well as finishes
  • The three or four shots to take on your next job, if the set is thin
  • The first posts written, and shown to you so you can keep going
  • Review link put where a customer will tap it when the sheets come up

What we can actually show you

Hemsley Building Services, Wakefield

Open it and use it the way your customer would.

Open it

Live now

Hemsley Building Services, Wakefield

There is no decorating profile of ours to open yet, so this is the closest. Mark runs a building firm in Wakefield. His listing was a logo and a phone number. We filled it in the same week we built the site.

  • 91 photos on the profile
  • Six service areas set properly
  • Every service described, not one category
  • The same photo set and wording as the site, so the two match

What decorators ask about the profile

I already have a profile. Can you fix it rather than start again?

We would rather fix it. The reviews sit on the listing you already have, and a decorator's reviews are the sale. If you cannot get into it we claim it back for you.

Do I need an office address?

No. Your address stays off it. We set the towns you take work in, which is what the service area setting is for.

Should the commercial work go on the profile too?

Yes, named as its own service. A landlord searching for a commercial decorator looks at the map like everyone else, and the listing has to say you do it.

Can you get me reviews?

We make asking easy and remind you when to do it. We will not produce them. Every review comes from a customer you worked for, and they write it themselves. The best moment to ask is the day the sheets come up and the room looks new, so we put the link where you will reach for it then.

We build the decorating site and set the profile up alongside it, then send you the link.

  • Free live demo. We build it first and put it on a real web address. You open it before any money changes hands.
  • Keep your domain. Your web address stays yours. If you need one we buy it in your name.
  • Live in 7 days. Seven days from sign-off. Photos, copy, forms, the lot.
  • Nothing monthly at the sale. One fixed price for the build, published on our pricing page. The care plan is a separate talk later.

Our own homepage scored 99 out of 100 on Google’s mobile speed test on 15 September 2026. Run the test yourself.

The service, and the whole site

This page is one job on one trade. The two below are the wider picture: the service on its own, and the full site we build for painters and decorators.

Want your decorating profile filled in properly?

Send us your firm’s name and the towns you cover. We tell you what is missing, free.

  • Free live demo
  • Keep your domain
  • Live in 7 days