The listing a whole street checks after a storm.

Fencing work arrives in bursts. The week after a windy night, the profile with photos and answered reviews takes the street.

Fence contractor is the primary category for almost every firm we build for, and decking earns a secondary only if it is a real part of your week. Then a service entry per job in the customer's own words. It matters most the week after a windy night, when the profile with photos and answered reviews takes the whole street.

Google Business Profile setup

The categories a fencing firm needs, and the services under them

Fence contractor is the primary category for almost every firm we build for. If decking is a real part of your week it earns a secondary, and if it is one job a year it does not.

The services list is what separates you from the man with a van after a storm. Each job gets an entry, in the words a customer uses, with a page behind it on the site.

The services we write on a fencing profile

One entry each, described properly, matching the pages on the site.

  • New fencing: closeboard, featheredge, panels and post and rail
  • Fence repairs and panel replacement after weather
  • Concrete posts and gravel boards
  • Garden gates, side gates and driveway gates
  • Decking, new and replacement
  • Trellis, screening and sleeper edging
  • Commercial and site fencing where you take it on

What to photograph, and which towns to set

Fencing profiles are usually one tidy corner of one garden. The firm that photographs a whole run, end to end, looks twice the size of the one that does not.

01

What to shoot

The run from both ends, the posts going in, the concrete, the gate hung and swinging, and the old fence loaded on the trailer.

02

How many

A handful per job builds up fast. We loaded 91 on a client profile in Wakefield, and fencing gives you more chances than most trades.

03

The areas

Neighbours buy fences off each other's gardens, so set the towns tightly and let the same streets see you twice.

The review ask that works for a fencing firm

Ask as you load the trailer. The garden is back to being a garden, the dog can go out again, and it is the only moment the customer is stood there looking at it with you.

Storm weeks are the ones that count. You will do thirty small jobs in a fortnight, and thirty asks in that fortnight is a year of reviews for most firms. We set the link up so it is a single tap from your phone.

We do not write reviews or buy them, and we would not work with a firm that wanted us to. Google strips them, and a fencing listing lives or dies on looking real to the street.

The site the profile has to match

The fencing website we built for Bristol, its homepage with the quote tool

Live now

The Bristol fencing build

A profile works when the site behind it says the same thing. This is a fencing site we built and host, with a page for every job the profile lists.

  • A page per job: new fencing, repairs, gates, decking
  • The same wording on the page and in the profile services
  • Plain pages and compressed photos, so there is very little to load

Four things fencing firms ask about the profile

Is it worth it when work comes in bursts?

It is the reason the burst comes to you. A whole street searches on the same morning, and the listing with photos and replies on it takes the calls.

Should decking be a category?

Only if it is a real part of your year. A category you do not deliver brings enquiries you have to turn down, which costs you time and a review.

Do I reply to reviews myself?

You can, and a short reply in your own words beats anything we would write. Under the care plan we remind you and draft one if you would rather.

Who owns it at the end?

You do, under your own Google account. We take manager access while we set it up and you can remove it at any point.

We set the profile up while the site is being built, then send you both links at once.

  • Free live demo. We build it first and put it on a real web address. You open it before any money changes hands.
  • Keep your domain. Your web address stays yours. If you need one we buy it in your name.
  • Live in 7 days. Seven days from sign-off. Photos, copy, forms, the lot.
  • Nothing monthly at the sale. One fixed price for the build, published on our pricing page. The care plan is a separate talk later.

Our own homepage scored 99 out of 100 on Google’s mobile speed test on 15 September 2026. Run the test yourself.

Where this sits in the build

We do not sell this on its own. It is one part of a site built for one trade in one area, with a page for every job and every town you cover.

Or read everything that is in the build.

Want your fencing profile filled in properly?

Send us the firm's name and the streets you fence. We tell you what is missing, free.

  • Free live demo
  • Keep your domain
  • Live in 7 days