What to shoot
The oven before and after from the same angle, the shower screen, the carpet half done, and a finished room with the light on.
The listing a tenant checks with a deposit on the line.
End of tenancy is booked in a hurry by somebody with money riding on it. They read the profile before anything else, and they read it properly.
Pick the primary category where the money is. House cleaning service if end of tenancy and deep cleans pay the wages, Commercial cleaning service if offices and shops do. Then one entry per job in the words a tenant or an agent types. Before and after shots work in the same frame and the same light.
The categories a cleaning firm needs, and the services under them
The primary category follows the money. House cleaning service where end of tenancy and deep cleans pay the wages, Commercial cleaning service where offices and shops do. Picking both and meaning neither is the common mistake.
Underneath it, one entry per job, described in the words a tenant or an agent types, each with a page on the site behind it.
The services we write on a cleaning profile
One entry each, described properly, matching the pages on the site.
- End of tenancy cleaning, with what the checklist covers
- Deep cleans and one off spring cleans
- Oven cleaning, and whether it is included or an extra
- Carpet and upholstery cleaning
- Commercial and office cleaning
- After builders cleans
- Regular domestic cleaning, only if you want it
What to photograph, and which towns to set
Cleaning is the one trade where the before and after carries everything, and an oven is the picture that books the job. We have built this for a cleaning company already, so it is not a theory.
Same frame, same light
A before and after only works when the two shots line up. Get the crew doing it the same way every time and the set builds itself.
The areas
Set the areas a crew can reach with a full kit before nine. In a city that is postcodes rather than one town name.
The review ask that works for a cleaning firm
The moment is not the day of the clean. It is the day the deposit comes back, because that is when the customer knows it worked. We set a reminder a week out so the ask lands then.
Agents are the other half. They book you again and again and they almost never review, so we build the ask into the invoice and the completion email rather than leaving it to a text nobody sends.
We do not buy reviews or write them, for anyone. The ask is a link on your phone, on the invoice and on the site, and a steady handful a month is what moves you.
The nearest profile we can show you, and the site it matches
Live now
Hemsley Building Services, Wakefield
We have not got a cleaning profile we can show you yet, so we will not pretend otherwise. This is Mark's building firm in Wakefield, a different trade on the same kind of profile. His was live but thin, so we brought it up to the standard of the site we built him.
- 91 photos on the profile
- Six service areas set properly
- Every service described, not one category
- A 119 photo gallery on the site in five tabs, so the two match
"Thank you so much for what you have done, you've definitely gone above and beyond."
Four things cleaning firms ask about the profile
Will you build for another cleaning company in my city?
No. We take one cleaning company per city, so once you are on board we turn your rivals in that city away.
House cleaning or commercial as the primary?
Whichever pays the wages. The primary decides most of what you show up for, so it goes to the work you want more of, not the work you also do.
Do before and after photos really get bookings?
An oven does. It is the job every tenant dreads and the one photograph that proves you do it properly.
Who owns the profile at the end?
You do, under your own Google account. Our manager access comes off the moment you want it off.
Profile and site go up together, and you get the link to each.
- Free live demo. We build it first and put it on a real web address. You open it before any money changes hands.
- Keep your domain. Your web address stays yours. If you need one we buy it in your name.
- Live in 7 days. Seven days from sign-off. Photos, copy, forms, the lot.
- Nothing monthly at the sale. One fixed price for the build, published on our pricing page. The care plan is a separate talk later.
Our own homepage scored 99 out of 100 on Google’s mobile speed test on 15 September 2026. Run the test yourself.
Where this sits in the build
We do not sell this on its own. It is one part of a site built for one trade in one area, with a page for every job and every town you cover.
- Google Business Profile setupThe same job, across every trade we build for
- Websites for cleaning companiesThe whole site, and the towns under it
- The quote tool for cleaning companiesThe other half of getting found and getting rung
Or read everything that is in the build.
Want your cleaning profile filled in properly?
Send us the firm's name and the areas you cover. We tell you what is missing, free.
WhatsApp: 07833 228973
- Free live demo
- Keep your domain
- Live in 7 days