What to shoot
The sub base going in, the edge detail, the finished drive from the road and the door, and the site swept clean at the end.
The listing people scroll before they ring.
Drives are bought on photographs. Your profile is where a neighbour looks at forty of them before they ever reach your website.
As many finished drives as you have, because a neighbour will scroll forty of them before they ever reach your website. We sort them by material. Paving contractor is the primary category, with one service entry per material and per job, each with a page on the site behind it. Set up alongside the build, free live demo first.
The categories a driveway firm needs, and the services under them
The primary category does most of the work, and for a drive and patio firm that is Paving contractor. Secondaries go on only where you really sell the work, because every one of them is a promise you have to keep.
Then the services. We write one entry per material and per job, in the words a customer types, and every one of them has a page on the site behind it.
The services we write on a paving profile
One entry each, described properly, matching the pages on the site.
- Block paving drives, with the block and the edging named
- Resin bound drives and paths
- Tarmac drives and repairs
- Patios in slabs, porcelain and natural stone
- Repairs and relays for sunken or weedy paving
- Garden walling, steps and edging
- Drainage, ACO channels and soakaways, because the planners ask
- Dropped kerbs and the council side of it
What to photograph, and which towns to set
This is the trade where the profile carries the sale. We brought Mark's profile at Hemsley Building Services in Wakefield up to 91 photos, six areas and every service described, matching his site exactly.
Sort them by material
Block, resin, tarmac, patios. Somebody comparing resin against block wants to see yours side by side, not shuffled together.
The areas
Six worked for Mark. Set the towns you will travel to with a machine, not everywhere within an hour on a good day.
The review ask that works for a drive firm
Ask on the day you sweep up and hand the drive back. The customer is stood on something they have wanted for years, and you are the reason. Leave it a week and the moment is gone.
A drive is also the most visible job any trade does. Neighbours ask, so the same ask works twice: one review, and one card through the door either side.
We make asking easy and remind you when to do it. We do not write reviews, buy them, or use a service that produces them. Every one comes from somebody whose drive you actually laid.
The nearest profile we can show you, and the site it matches
Live now
Hemsley Building Services, Wakefield
We have not filled in a driveways profile we can show you yet, so we will not pretend otherwise. This is Mark's building firm in Wakefield, the same job on the same kind of profile. His was live but thin, so we brought it up to the standard of the site we built him.
- 91 photos on the profile
- Six service areas set properly
- Every service described, not one category
- A 119 photo gallery on the site in five tabs, so the two match
"Thank you so much for what you have done, you've definitely gone above and beyond."
Four things driveway firms ask about the profile
How many photos is enough?
Forty is not enough. We put 91 on Mark's profile at Hemsley Building Services, and his site carries another 119 in a gallery.
Can I list prices on it?
You can put a from price against a service, and some firms do. We would rather the page behind it answers the cost question properly, because that is the search with the money in it.
Do posts do anything?
A finished drive posted every week or two keeps the listing looking worked on, and it gives the photos somewhere to go between jobs.
Who owns the profile at the end?
You do. It stays under your Google account and you can remove our manager access whenever you want to.
We build the site and set the profile up beside it, then send you the link to both.
- Free live demo. We build it first and put it on a real web address. You open it before any money changes hands.
- Keep your domain. Your web address stays yours. If you need one we buy it in your name.
- Live in 7 days. Seven days from sign-off. Photos, copy, forms, the lot.
- Nothing monthly at the sale. One fixed price for the build, published on our pricing page. The care plan is a separate talk later.
Our own homepage scored 99 out of 100 on Google’s mobile speed test on 15 September 2026. Run the test yourself.
Where this sits in the build
We do not sell this on its own. It is one part of a site built for one trade in one area, with a page for every job and every town you cover.
- Google Business Profile setupThe same job, across every trade we build for
- Websites for paving and driveway firmsThe whole site, and the towns under it
- The quote tool for paving and driveway firmsThe other half of getting found and getting rung
Or read everything that is in the build.
Want your driveway profile filled in properly?
Send us the firm's name and the towns you lay in. We tell you what is missing, free.
WhatsApp: 07833 228973
- Free live demo
- Keep your domain
- Live in 7 days