The listing that proves you are insured before you arrive.

Nobody lets a stranger take a tree down over their conservatory on a hunch. The profile is where they check you first.

Tree service is the primary category. Landscaping and garden maintenance are tempting secondaries and a mistake unless you really do them, because they pull in lawn cutting enquiries all summer. Nobody lets a stranger take a tree down over a conservatory on a hunch, so your insurance and qualifications get stated plainly. Done alongside the build.

Google Business Profile setup

The categories a tree surgeon needs, and the services under them

Tree service is the primary category. Landscaping and garden maintenance are tempting secondaries, and they are a mistake unless you really do them, because they pull in lawn cutting enquiries all summer.

The services list is where you say what you climb for. Every entry gets a description, and every entry has a page behind it on the site.

The services we write on a tree surgery profile

One entry each, described properly, matching the pages on the site.

  • Tree removal, felling and sectional dismantling
  • Crown reduction, thinning and lifting
  • Deadwooding and storm damaged trees
  • Hedge cutting, reduction and removal
  • Stump grinding and making the ground good
  • Emergency call outs for dangerous or fallen trees
  • Protected trees and conservation area applications
  • Site clearance and tree reports where you do them

What to photograph, and which towns to set

Tree work photographs better than any other trade and almost nobody makes use of it. A climber roped in at the top of a forty foot ash stops a thumb scrolling.

01

What to shoot

The climb in progress, the chipper working, the tree before, the site swept afterwards, and your kit and PPE in the frame.

02

Say it plainly

Qualifications and insurance go in the description in plain words, not a logo. It is the first thing a nervous customer looks for.

03

The areas

Set the towns you will bring the chipper to. Conservation areas are worth naming if you handle the council side.

The review ask that works for a tree surgeon

Ask when the chip is blown out and the lawn is raked. The gap where the tree stood is the thing they will talk about for a week, and they are stood in it with you.

Ask them to mention the tidy up. It is the complaint every cheap outfit gets, so a review that says you left the garden clean does more for the next booking than five stars with no words.

We do not buy reviews or produce them. We set the link up on your phone and on the invoice, and remind you under the care plan, because a steady handful a month beats a burst every spring.

The site the profile has to match

The tree surgery website we built for St Albans, its homepage with the quote tool

Live now

The St Albans tree surgery build

The profile sends people somewhere, and this is what they should land on. A tree surgery site we built and host, with a page for each job the profile lists.

  • A page per job: removal, crown work, hedges, stumps
  • A page for protected trees and conservation areas
  • The same wording on the page and in the profile services

Four things tree surgeons ask about the profile

Should I add landscaping as a second category?

Only if you want the work. It brings lawn cutting and border tidying enquiries all summer, and if that is not your day it is a waste of yours.

Where do qualifications go?

In the business description and in the services text, spelled out. A logo on a photo is not something a worried customer can check.

Most of my work comes from a Facebook group. Do I need this?

The group gives you hedge trims. The removals and the insurance work start in a search, and the listing is where that search lands.

Who owns it at the end?

You do. It is your listing under your Google account and our manager access comes off whenever you ask.

The profile goes up beside the site, not after it. You get both links together.

  • Free live demo. We build it first and put it on a real web address. You open it before any money changes hands.
  • Keep your domain. Your web address stays yours. If you need one we buy it in your name.
  • Live in 7 days. Seven days from sign-off. Photos, copy, forms, the lot.
  • Nothing monthly at the sale. One fixed price for the build, published on our pricing page. The care plan is a separate talk later.

Our own homepage scored 99 out of 100 on Google’s mobile speed test on 15 September 2026. Run the test yourself.

Where this sits in the build

We do not sell this on its own. It is one part of a site built for one trade in one area, with a page for every job and every town you cover.

Or read everything that is in the build.

Want your tree surgery profile filled in properly?

Send us the firm's name and where you take the chipper. We tell you what is missing, free.

  • Free live demo
  • Keep your domain
  • Live in 7 days