Dudley Council states that under an Article 4 direction planning permission must be obtained to "Remove, replace or alter windows and doors", and it names Love Lane in Oldswinford as one of three areas where those controls apply more strictly.
We build a page per product, a page per area and a rules page carrying the council's own wording. Stourbridge Town and Old Quarter records 30.5 per cent of its properties built before 1919 and 51.4 per cent before 1940 (VOA CTSOP4.1, 31 March 2025). See it live before you pay a penny, live in 7 days.
Our own totals over the eight named Stourbridge areas cover 23,650 properties in the Valuation Office stock table CTSOP4.1 at 31 March 2025. 2,530, 10.7 per cent, predate 1919 and 6,270, 26.5 per cent, predate 1940. A further 3,740, 15.8 per cent, date from 1919 to 1939 and 10,980, 46.4 per cent, from 1945 to 1972. The published Dudley borough row is a wider area again: 142,250 properties, 9.0 per cent pre 1919 and 28.3 per cent pre 1940.
Stourbridge Town and Old Quarter records 30.5 per cent before 1919 and 51.4 per cent before 1940, with 23.0 per cent of its households in flats. Norton North records 60.9 per cent built from 1945 to 1972 and Pedmore Fields 75.1 per cent. Wollaston records 11.0 per cent before 1919 (VOA CTSOP4.1 and Census 2021 TS044). Census 2021 table TS054 records 12.1 per cent of Dudley borough households renting from a private landlord or letting agency, and 17.4 per cent in the Town and Old Quarter.
The old quarter and the post war estates are two different conversations. We would run them as two routes on the same site, with the conservation and Article 4 wording carried on its own page and linked from both.
30.5 per cent before 1919 and 51.4 per cent before 1940, with 23.0 per cent of households in flats and 17.4 per cent renting from a private landlord or letting agency (VOA CTSOP4.1 and Census 2021 TS044 and TS054).
The Article 4 and conservation check explained, with the council quoted and the address looked up before an order is confirmed.
31.6 per cent before 1940 and 60.9 per cent built from 1945 to 1972, with 52.1 per cent of households in semi detached houses (VOA CTSOP4.1 and Census 2021 TS044).
Finished work on post war semi detached housing, with the frames and glazing options named.
9.5 per cent before 1919 and 30.7 per cent before 1940, with 35.9 per cent of households detached and 15.0 per cent renting from a private landlord or letting agency (VOA CTSOP4.1 and Census 2021 TS044 and TS054).
The Love Lane and Church Road Oldswinford conservation areas named on the rules page, with what the council asks for there.
11.0 per cent before 1919 and 58.5 per cent built from 1945 to 1972, with 51.0 per cent of households in semi detached houses (VOA CTSOP4.1 and Census 2021 TS044).
A replacement page and a repair page kept separate for post war housing.
4.6 per cent before 1919, 42.6 per cent built from 1945 to 1972 and 22.7 per cent from 2000 onwards, with 21.3 per cent of households in flats (VOA CTSOP4.1 and Census 2021 TS044).
What you fit in houses and what you will quote for in a block, stated apart.
Dudley Council states that "Extensions and alterations which are normally permitted are controlled in designated areas by what is known as an Article 4 Direction. This means that planning permission must be obtained to make any changes to a property especially if it will be seen from the street, public footpath or public open spaces", and lists among the works needing permission under such a direction: "Remove, replace or alter windows and doors. Planning permission is also needed to insert a new window or door opening into an existing wall". It adds that "It is not the function of an Article 4 Direction to prevent you from altering or repairing your property, but it does allow the Council to give you advice about the best methods, design and building materials to use."
The council states that "We have identified 22 Conservation Areas in Dudley Borough" and that in conservation areas "planning permission is required for extension and alterations, these controls being applied more strictly in Mushroom Green, The Leasowes and Love Lane where an Article 4 direction is in-place". Its published table records five conservation areas in and around Stourbridge: High Street, Stourbridge, designated February 1975 and amended September 2005; Church Road, Oldswinford, February 1975; Love Lane, Oldswinford, September 1976 and amended April 1998; Stourbridge Branch Canal (Amblecote), March 1987 and amended April 2007; and Wollaston, January 1991.
The Planning Portal states that "An external window or door is a 'controlled fitting' under the Building Regulations" and that "Since 1 April 2002 building regulations have applied to all replacement glazing". It gives two routes: "an installer registered with the relevant competent person scheme", who provides a certificate on completion, or an unregistered installer or do it yourself, "in which case approval can be sought from the relevant Building Control Body".
We would explain how you check the conservation boundary, any Article 4 direction and the proposed work before confirming whether permission is needed, with the five Stourbridge areas and their designation dates listed on the same page.
The local field, 17 September 2026
We counted the Google Maps results for window fitters in Stourbridge on 17 September 2026. The sample was 40 listings: 8 carried a Stourbridge postal address, 6 of them listed a website and 2 listed none. Five more rows sat elsewhere in Dudley borough, at Brierley Hill and Cradley Heath, two carried no address at all, and 25 gave addresses outside the borough, in Telford, Stoke on Trent, Derby, Stafford, Cannock, Walsall, Lichfield, Shifnal and Ripley.
That is one dated sample of one search. What we would do with it is give the Town and Old Quarter, Norton, Oldswinford, Wollaston and Amblecote a page each, carrying your own finished openings.
Three Stourbridge firms appeared in the first ten Google local listings we checked for "window fitters in Stourbridge", with sites worth opening. Between them they run an areas we cover section with a page per town, a named registration scheme and image file names that describe the jobs shown.
Built on WordPress. It carries reviews on the page. It has no page per area. Quotes come through a form.
Its page title names Stourbridge and its window services.
Built on WordPress. It carries a page per area, photographs of its own jobs and reviews on the page. Quotes come by phone, and the phone number sits in the header.
It runs an Areas We Cover section with a page each for Dudley, Kidderminster, Redditch, Halesowen and Bromsgrove, names its FENSA registration and shows its own installation photographs.
Built on Wix. It carries a page per area, photographs of its own jobs and reviews on the page. Quotes come through a form, and the phone number sits in the header.
Its page title names the town and the trade, it names its Certass registration and its image file names describe the jobs shown, including new windows and doors on a converted property.
Two keep the phone number in the header, all three carry reviews on the page, and two run a page per area. Each one opened and checked 17 September 2026.
"double glazing Stourbridge"
70 searches a month (OpenSEO keyword data, September 2026)
The replacement page, with the frames, the glass and the survey step written out in order.
"window fitters Stourbridge"
40 searches a month (OpenSEO keyword data, September 2026)
The town page, naming the Town and Old Quarter, Norton, Oldswinford, Wollaston and Amblecote.
"upvc windows Stourbridge"
20 searches a month (OpenSEO keyword data, September 2026)
A uPVC page, with aluminium and timber each on a page of their own.
"double glazing repairs Stourbridge"
10 searches a month (OpenSEO keyword data, September 2026)
A repairs page with blown and misted units in the heading, and the callout basis stated.
"window repairs Stourbridge"
no recorded monthly volume (OpenSEO keyword data, September 2026)
The same repairs page. Hinges, handles and locks belong on it beside the units.
"new windows Stourbridge"
no recorded monthly volume (OpenSEO keyword data, September 2026)
Another way of typing the replacement job, pointed at the double glazing page.
"composite front door Stourbridge"
no recorded monthly volume (OpenSEO keyword data, September 2026)
A composite door page with the ranges, colours and locking you fit.
"bifold doors Stourbridge"
no recorded monthly volume (OpenSEO keyword data, September 2026)
A bifold page with the systems you fit named and the threshold detail shown close up.
Of the eight phrases shown, four carry a recorded volume. Window repairs Stourbridge, new windows Stourbridge, composite front door Stourbridge and bifold doors Stourbridge do not.
The nearest build of ours you can open
A driveways firm rather than a window firm. The trade differs and the bones are the same: a page per job, a page per area, and a rules page that quotes the council instead of summarising it.
What every window and door fitting site needs, whatever the town, is on our window fitters page.
Dudley Council states that where an Article 4 direction is in place planning permission must be obtained to remove, replace or alter windows and doors, and names Mushroom Green, The Leasowes and Love Lane as the areas where those controls apply more strictly. Love Lane is in Oldswinford. A page saying you check the address first answers it.
Dudley Council states that features like single glazed timber framed sash windows can be replaced on a like for like basis without having to meet energy efficiency standards. Your page can quote that and explain that you check the property's designation before specifying a replacement window.
Double glazing Stourbridge returned 70 searches a month, window fitters Stourbridge 40, upvc windows Stourbridge 20 and double glazing repairs Stourbridge 10 (OpenSEO keyword data, September 2026). Window repairs and new windows Stourbridge came back with no volume recorded, and composite front door and bifold doors Stourbridge returned no row at all.
Or see everything we do.
We build your window and door fitting site first, put it on a real address and send you the link. No deposit, no contract to read, nothing monthly at the sale.
99 out of 100 on Google's mobile speed test, measured on 15 September 2026. Run the test yourself.
The tool on this page is set to the driveways version so you can play with it. Yours comes with windows, doors, conservatories and repairs on the buttons, and asks how many openings.
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Optional. A shot of the standing water or the open chamber tells the engineer a lot.
Used only to scope the quote. Nothing is sent in this demo.
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The engineer will reply within one working day. That is what your customer would see.
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Nothing is sent here. It is a working demo of the tool we build into every site.
Send us your firm's name and the areas you cover. We build it and send you the link. One firm per trade per area.
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