Southampton's additional HMO licensing designation came into force on 1 October 2025 across nine named wards, and Census 2021 records 39.8 per cent of Southampton households living in flats.
We build a shared house page for the designated wards, an end of tenancy page with your checklist, a flats page, area pages and a quote tool that collects the job details first. The University of Southampton's 2024-25 accounts record a total student population of 24,449 FTE. See it live before you pay a penny, live in 7 days.
The published Valuation Office stock table CTSOP4.1, stock at 31 March 2025, records 111,430 properties in Southampton. That is the published local authority row and it covers the whole unitary authority. 11.7 per cent of the stock was built before 1900, 10.2 per cent between 1930 and 1939 and 12.6 per cent between 1955 and 1964.
Census 2021 table TS044 records 39.8 per cent of Southampton households in flats, made up of 34.7 per cent purpose built and 5.1 per cent converted, with 25.8 per cent semi detached and 19.6 per cent terraced. Table TS054 records 27.4 per cent of households renting from a private landlord or letting agency, with a further 1.8 per cent in other private renting. Both are whole authority figures.
A flat, a shared house and a family house are three different quotes. The quote tool asks whether it is a flat, a shared house or a family house, then collects the details you need to quote. We would build the shared house page around the designated wards, and give the end of tenancy checklist a page of its own.
One of the nine electoral wards named in the council's 2025 additional HMO licensing designation (Southampton City Council designation notice, July 2025).
Shared house end of tenancy work, with the rooms and the shared areas handled separately.
One of the nine wards named in the 2025 designation, and one of the four wards covered by the council's earlier additional scheme from 2013 (Southampton City Council designation notice, July 2025).
Changeover cleaning for landlords and letting agents on a fixed date.
One of the nine wards named in the 2025 designation, and one of the four wards in the earlier scheme (Southampton City Council designation notice, July 2025).
Finished work photographed, with the appliances included named on the page.
One of the nine wards named in the 2025 designation, and one of the four wards in the earlier scheme. Census 2021 records 39.8 per cent of Southampton households in flats, which is the whole authority figure (Southampton City Council designation notice, July 2025; Census 2021 TS044).
Flats and purpose built blocks quoted separately from houses.
The remaining wards named in the 2025 designation. Shirley, Millbrook, Bassett and Freemantle were also in the council's 2015 to 2020 additional scheme, and Banister and Polygon is new to this designation (Southampton City Council designation notice, July 2025).
Domestic and one off deep cleaning, quoted without a visit where photographs are supplied.
Southampton City Council has designated an area for additional HMO licensing. The designation notice states that it "may be cited as the Southampton City Council Designation for an Area for Additional Licensing of Houses in Multiple Occupation 2025", that it "was approved by the Council on 17 June 2025", that it "shall come into force on 1st October 2025" and that it "shall cease to have effect on 30 September 2030".
It states that the designation "shall apply to the an area that covers the Bevois, Bargate, Banister & Polygon, Portswood, Swaythling, Shirley, Bassett, Freemantle & Millbrook electoral wards within the City of Southampton as delineated on the map at Annex A", and that it applies to "any house which is a HMO and which is let or occupied under a tenancy or licence within the area described", with the exceptions the notice lists, among them a house already required to hold a licence under part 2 of the Housing Act 2004 and one let by a registered social landlord. Mandatory HMO licensing applies separately to larger HMOs.
Deposits are covered by a national rule rather than a council one. GOV.UK states that a deposit must be protected where the home is rented on an assured periodic tenancy, and that assured periodic tenancies replaced assured shorthold tenancies on 1 May 2026. It names the Deposit Protection Service, MyDeposits and the Tenancy Deposit Scheme as the three schemes in England and Wales, states that the landlord or letting agent "must put your tenants' deposit in the scheme within 30 days of getting it", and lists what the tenant must be told within the same 30 days, including "why you would keep some or all of the deposit".
We would link landlords and agents to the ward list and the map at Annex A. Your page would set out the communal areas included, the room by room checklist, the access arrangements, completion photographs and your return visit policy.
The local field, 17 September 2026
We counted the Google Maps results for cleaning companies in Southampton on 17 September 2026. The sample was 40 listings. Fourteen carried a Southampton postcode under a domestic or commercial cleaning category and eleven of those had their own website, with three having none; one of the three gives a Facebook page in the website field, which is a Facebook page rather than a site of its own. One carpet cleaning firm and four window or gutter cleaning firms carried Southampton postcodes, two rows gave no address, and the rest were other trades.
A separate Maps pull for letting agents in Southampton on the same day returned 40 listings, which is the cap we set. Every one of the 40 carried a Southampton postcode and 35 were property businesses. That is 35 inside a capped sample of 40, not a count of the agents in the city.
Those are two dated samples of two searches. What we would do with them is give Bevois, Portswood, Swaythling, Shirley and Bargate a page each, and carry a shared house page written for landlords and agents in the designated wards.
Three Southampton firms appeared in the first ten Google local listings we checked for "cleaning companies in Southampton", with sites worth opening. One of the three carries a service areas section, named staff photographs and a Checkatrade badge in the same view.
It has no page per area and no reviews on the page. Quotes come through WhatsApp, and the phone number sits in the header.
It names end of tenancy, carpet and commercial cleaning as separate services and gives a WhatsApp route beside the mobile number.
Built on WordPress. It carries a page per area, photographs of its own jobs and reviews on the page. Quotes come through a form, and the phone number sits in the header.
It carries before and after images and an areas we cover section, with Google review cards on the page.
Built on WordPress. It carries a page per area, photographs of its own jobs and reviews on the page. Quotes come through a form, and the phone number sits in the header.
A Service Areas section, named staff photographs and a Checkatrade badge all appear in the source.
All three keep the phone number in the header, two carry reviews on the page, and two run a page per area. Each one opened and checked 17 September 2026.
"carpet cleaning Southampton"
480 searches a month (OpenSEO keyword data, September 2026)
A carpet page of its own, with the method, the drying arrangement and your own finished floors.
"cleaning companies Southampton"
170 searches a month (OpenSEO keyword data, September 2026)
The town page. It names the wards and districts you cover and shows a finished job in each.
"end of tenancy cleaning Southampton"
170 searches a month (OpenSEO keyword data, September 2026)
The deposit page, level with the town phrase. Checklist in full, return visit policy, insurance.
"commercial cleaning Southampton"
140 searches a month (OpenSEO keyword data, September 2026)
The contract page, asking for the site, the hours and the frequency.
"house cleaning Southampton"
90 searches a month (OpenSEO keyword data, September 2026)
The regular domestic page, priced by the visit and the bedroom count.
"office cleaning Southampton"
70 searches a month (OpenSEO keyword data, September 2026)
A page under the commercial one, written for an office manager pricing a weekly visit.
"deep cleaning Southampton"
10 searches a month (OpenSEO keyword data, September 2026)
A deep clean page that sizes the job from the bedrooms and the extras before it reaches you.
All seven of the phrases shown carry a recorded volume (OpenSEO keyword data, September 2026).
See a cleaning site we built
Nine live sites we run ourselves, in this trade, carrying the shared house page and the checklist. Our Manchester site reached page one of Google for local searches. Open one and take a five bedroom enquiry through it.
What every cleaning site needs, whatever the town, is on our cleaning companies page.
Southampton's 2025 designation covers the Bevois, Bargate, Banister and Polygon, Portswood, Swaythling, Shirley, Bassett, Freemantle and Millbrook wards, came into force on 1 October 2025 and ceases on 30 September 2030. A landlord page can name those wards and set out what your changeover clean covers and what the landlord receives.
Census 2021 records 39.8 per cent of Southampton households living in flats, and the University of Southampton's 2024-25 accounts record a total student population of 24,449 FTE. Neither figure says how many shared houses book a clean, but a page can set out how shared areas and individual rooms are priced.
OpenSEO recorded 170 monthly searches each for cleaning companies Southampton and end of tenancy cleaning Southampton, 140 for commercial cleaning Southampton and 70 for office cleaning Southampton. Deep cleaning Southampton returned 10. Those are recorded phrase volumes; they do not identify the pages visited or the number of enquiries.
Or see everything we do.
We build your cleaning site first, put it on a real address and send you the link. No deposit, no contract to read, nothing monthly at the sale.
99 out of 100 on Google's mobile speed test, measured on 15 September 2026. Run the test yourself.
The tool on this page is set to the drainage version so you can play with it. Yours comes with end of tenancy, deep clean, carpets and commercial on the buttons, and asks the bedroom count.
Tap the closest match.
An honest answer helps with scheduling. Same day on emergencies.
Helps us work out the likely drain layout.
Optional. A shot of the standing water or the open chamber tells the engineer a lot.
Used only to scope the quote. Nothing is sent in this demo.
In a real build this lands in the engineer's inbox.
The engineer will reply within one working day. That is what your customer would see.
ReferenceNew lead in your inbox.
Nothing is sent here. It is a working demo of the tool we build into every site.
Send us your firm's name and the areas you cover. We build it and send you the link. One firm per trade per area.
WhatsApp: 07833 228973
