Stoke-on-Trent City Council designated selective licensing streets in Fenton and Cobridge in 2014 and states that those schemes ended on 4 August 2019, in a city where Census 2021 records 18.2 per cent of households renting from a private landlord or letting agency.
We build the end of tenancy, deep clean, carpet and commercial pages separately, area pages across the parts of the city you travel to, and a quote tool that asks the bedroom count first. Census 2021 records 46.1 per cent of Stoke-on-Trent households in semi detached houses. See it live before you pay a penny, live in 7 days.
The published Valuation Office stock table CTSOP4.1, stock at 31 March 2025, records 119,760 properties in Stoke-on-Trent. That is the published local authority row and it covers the whole unitary authority. 21.9 per cent of the stock was built before 1919, 40.5 per cent before 1940 and 29.5 per cent between 1945 and 1972.
Census 2021 table TS044 records 46.1 per cent of Stoke-on-Trent households in semi detached houses, 27.6 per cent terraced and 10.4 per cent in flats, including 9.2 per cent of all households in purpose built flats. Table TS054 records 18.2 per cent of households renting from a private landlord or letting agency, with a further 2.1 per cent in other private renting. Both are whole authority figures.
A city of houses rather than blocks changes the shape of the site. We would put the bedroom count at the front of the quote tool, build the end of tenancy page around the checklist, and give the commercial work its own route.
Stoke-on-Trent City Council states that in 2014 streets in Fenton were designated as selective licensing areas, listing among them Baron Street, Berdmore Street, Bishop Street, Brocksford Street, Burnham Street, Carron Street, Fife Street, Foley Street and Oldfield Street, and that these schemes ended on 4 August 2019 (Stoke-on-Trent City Council selective licensing evaluation report, read 17 September 2026).
End of tenancy work with the streets and areas covered named on the page.
The council lists the Cobridge streets designated in 2014 in the same notice, among them Waterloo Road numbers 346 to 380, Century Street, Winifred Street, Cobridge Road, Portland Street, Rutland Street, Denbigh Street and Shaw Street, and states that the schemes ended on 4 August 2019 (Stoke-on-Trent City Council selective licensing evaluation report, read 17 September 2026).
Work for landlords and letting agents, with one clear route to a quote.
The council records that the Fenton and Cobridge selective licensing schemes ended on 4 August 2019. The pages cited here do not establish a current selective or additional designation, and mandatory HMO licensing may still apply where the statutory definition is met (Stoke-on-Trent City Council private renting pages, read 17 September 2026).
Domestic, end of tenancy and commercial cleaning split into their own pages, with the areas covered stated.
Stoke-on-Trent City Council states that "Under the Housing Act 2004, local authorities have powers to introduce selective licensing of privately rented homes to address problems in their areas" and that "Selective licensing requires private landlords to apply for a licence to let their properties". It states that in 2014 named streets in Fenton and Cobridge were designated as selective licensing areas and that "These selective licensing schemes ended on the 4th August 2019". Mandatory HMO licensing may still apply where the statutory definition is met, and the council publishes a houses in multiple occupation licensing policy covering 2021 to 2026. No current selective or additional designation for the city was found on the council's own pages on 17 September 2026, which is recorded as not found rather than as an absence of any rule.
The deposit rule is set nationally by GOV.UK. It states that a deposit must be protected in a government approved scheme where the home is rented on an assured periodic tenancy, that assured periodic tenancies replaced assured shorthold tenancies on 1 May 2026, and that the landlord or the letting agent must put the deposit in the scheme within 30 days of getting it. The three schemes for England and Wales are the Deposit Protection Service, MyDeposits and the Tenancy Deposit Scheme, the agreed amount is returned within 10 days of both sides agreeing it, and a disputed deposit stays in the scheme until the issue is settled.
We would link landlords and agents to the council's own licensing pages and the statutory HMO definition. Your page would set out the communal areas included, the room by room checklist, the access arrangements, completion photographs and your return visit policy.
The local field, 17 September 2026
We counted the Google Maps results for cleaning companies in Stoke-on-Trent on 17 September 2026. The sample was 40 listings. Twenty four carried a Stoke-on-Trent address and nineteen of those had a website, with five having none; two of those five give a Facebook page in the website field. Two further rows give Newcastle-under-Lyme ST5 addresses and one gives Stone, which sit outside the city. Eight rows gave no address and five sat far outside the area.
A separate Maps pull for letting agents in Stoke-on-Trent on the same day returned 40 listings, which is the cap we set. Twenty six carried a Stoke-on-Trent or Staffordshire ST1 to ST6 address, all of them estate agent, letting agent, property management or apartment rental listings. That is a capped sample of 40, not a count of the agents in the city.
Those are two dated samples of two searches. What we would do with them is give Fenton, Cobridge, Hanley, Burslem and Longton a page each, and put a landlord route on the site that a property manager can book from.
Three Stoke-on-Trent firms whose websites we opened and checked. One of the three runs an on page estimator asking the job type, the bedrooms and the bathrooms, and returns a guide figure with a line saying the final price depends on the condition of the property.
Built on WordPress. It carries a page per area and reviews on the page. Quotes come by phone, and the phone number sits in the header.
It names the customers it works for, landlords, tenants, homeowners and estate agents, states the two towns it covers in the headline and gives a named person to call or text.
It carries a page per area and photographs of its own jobs. Quotes come through a form, and the phone number sits in the header.
An on page estimator asks the job type, the bedrooms and the bathrooms and returns a guide price with a line saying the final price depends on the condition of the property, and a recent work section shows finished kitchen, tile and floor jobs.
Built on WordPress. It carries reviews on the page. It has no page per area. Quotes come through a form, and the phone number sits in the header.
The home page states the firm is an independent commercial cleaning company based in Stoke-on-Trent, carries named customer quotes and gives each service its own learn more page, including end of tenancy, carpet, kitchen, upholstery, driveways and garden clearance.
All three keep the phone number in the header, both of the two we could check carry reviews on the page, and two run a page per area. Each one opened and checked 17 September 2026.
"carpet cleaning Stoke-on-Trent"
390 searches a month (OpenSEO keyword data, September 2026)
A carpet page of its own, with the method, the drying arrangement and your own finished floors.
"cleaning services Stoke-on-Trent"
260 searches a month (OpenSEO keyword data, September 2026)
The broad phrase. The town page answers it and routes the visitor to the job page that fits.
"end of tenancy cleaning Stoke-on-Trent"
30 searches a month (OpenSEO keyword data, September 2026)
The deposit page, with the checklist in full, the return visit policy and your insurance.
"cleaning companies in Stoke-on-Trent"
no recorded monthly volume (OpenSEO keyword data, September 2026)
The town page still carries this phrase, naming the areas you cover and showing a finished job in each.
"deep cleaning Stoke-on-Trent"
no recorded monthly volume (OpenSEO keyword data, September 2026)
The deep clean page is built anyway, priced from the bedrooms and the extras.
"commercial cleaning Stoke-on-Trent"
no recorded monthly volume (OpenSEO keyword data, September 2026)
The contract page, asking for the site, the hours and the frequency rather than a bedroom count.
"oven cleaning Stoke-on-Trent"
no recorded monthly volume (OpenSEO keyword data, September 2026)
An oven page priced by the appliance, with before and after photographs of your own work.
Of the seven phrases shown, three carry a volume. Cleaning companies in Stoke-on-Trent, deep cleaning Stoke-on-Trent, commercial cleaning Stoke-on-Trent and oven cleaning Stoke-on-Trent returned no row when they were queried (OpenSEO keyword data, September 2026).
See a cleaning site we built
Nine live sites we run ourselves, in this trade, carrying the quote tool and the checklist page. Our Manchester site reached page one of Google for local searches. Open one and take an enquiry through it.
What every cleaning site needs, whatever the town, is on our cleaning companies page.
It means the tool returned no row for them, not that nobody searches. OpenSEO recorded 390 monthly searches for carpet cleaning Stoke-on-Trent, 260 for cleaning services Stoke-on-Trent and 30 for end of tenancy cleaning Stoke-on-Trent, and returned no row for the other five phrases queried. The pages are still worth building for the jobs you sell.
Stoke-on-Trent City Council states that selective licensing areas were designated in Fenton and Cobridge in 2014 and that those schemes ended on 4 August 2019. The pages cited here do not establish a current selective or additional designation. Mandatory HMO licensing may still apply, and your website can describe the properties you clean and the services you offer to landlords.
Census 2021 records 46.1 per cent of Stoke-on-Trent households in semi detached houses and 10.4 per cent in flats. Those are accommodation type shares and nothing more. A quote tool built around the bedroom count, the appliances and the extras will size most of those jobs before an enquiry reaches your phone.
Or see everything we do.
We build your cleaning site first, put it on a real address and send you the link. No deposit, no contract to read, nothing monthly at the sale.
99 out of 100 on Google's mobile speed test, measured on 15 September 2026. Run the test yourself.
The tool on this page is set to the drainage version so you can play with it. Yours comes with end of tenancy, deep clean, carpets and commercial on the buttons, and asks the bedroom count.
Tap the closest match.
An honest answer helps with scheduling. Same day on emergencies.
Helps us work out the likely drain layout.
Optional. A shot of the standing water or the open chamber tells the engineer a lot.
Used only to scope the quote. Nothing is sent in this demo.
In a real build this lands in the engineer's inbox.
The engineer will reply within one working day. That is what your customer would see.
ReferenceNew lead in your inbox.
Nothing is sent here. It is a working demo of the tool we build into every site.
Send us your firm's name and the areas you cover. We build it and send you the link. One firm per trade per area.
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