Dudley town is 26.7 per cent inter war housing, 36.6 per cent pre 1945, and a map pack where a dozen listings have no website at all.
Netherton is 18.3 per cent pre 1919 housing and Russell's Hall 63.1 per cent built 1945 to 1972 (Valuation Office stock tables, 31 March 2025). Two jobs, two prices, and we build a page for each, plus damp related re plaster, render and area pages. Free live demo, keep your domain, live in 7 days. One firm per trade per area.
Our own totals of the Valuation Office table CTSOP4.1, stock at 31 March 2025, cover 27,400 dwellings across the eight census areas that make up Dudley town. 10.0 per cent of them predate 1919 and 36.6 per cent predate 1945. 26.7 per cent are inter war, 32.3 per cent date from 1945 to 1972 and 13.3 per cent were built in 2000 or later.
Dudley Priory and Wrens Nest is 63.4 per cent inter war and Kates Hill 51.3 per cent. Netherton is 18.3 per cent pre 1919 and 37.3 per cent pre 1945, while Russell's Hall is 63.1 per cent built 1945 to 1972. Dudley borough as a published local authority total is 9.0 per cent pre 1919 across 142,250 dwellings, and Census 2021 table TS044 records 48.4 per cent of Dudley households in semi detached houses.
Netherton and Russell's Hall are opposite kinds of housing, and a plastering site that lumps them together prices both wrong. Solid wall work, lime and breathable finishes and damp related re plaster in the older streets. Gypsum skim, artex ceilings and landlord turnarounds on the estates. New build taping where the redevelopment has gone in. We would build a page for each.
63.4 per cent inter war and 65.8 per cent pre 1945, with 18.3 per cent built since 2000 (Valuation Office stock tables, 2025).
Nineteen thirties estate housing on a big scale. Artex ceilings, overboard and skim, repeated street after street, plus new build finishing on the redeveloped parts.
51.3 per cent inter war and 58.5 per cent pre 1945 (Valuation Office stock tables, 2025).
The same inter war pattern with older terraces mixed in. A full replaster where the old coat has blown and a skim over where it has not.
18.3 per cent pre 1919 and 37.3 per cent pre 1945 (Valuation Office stock tables, 2025). The Bumble Hole conservation area is here.
Solid wall terraces. Old plaster off, backing coat and skim, lime and breathable finishes where the wall wants them, and damp related re plaster after a course has gone in.
63.1 per cent built 1945 to 1972 and 1.6 per cent pre 1919 (Valuation Office stock tables, 2025).
Post war estate housing, often landlord work booked between tenancies. Skim over walls and artex ceilings, a room at a time with a date on it.
19.7 per cent pre 1919 and 24.9 per cent built since 2000 (Valuation Office stock tables, 2025).
Two trades on one street. Full replasters in the Victorian stock and taping and jointing on the new build.
Dudley Metropolitan Borough Council lists 22 conservation areas. Two are in the town itself, Dudley Town Centre and Castle Hill, with Parkhead Locks on the edge and Bumble Hole at Netherton. None of those four carries an Article 4 Direction.
The three in the borough that do are Mushroom Green, The Leasowes and Love Lane. Where an Article 4 Direction applies, the council's guidance says you need planning permission before you paint the render or brickwork on external walls, and before roof, window and boundary changes. Dudley publishes no separate lime or breathable finish guidance.
We would explain how you check the conservation boundary, any Article 4 direction and the proposed work before confirming whether permission is needed. That answers it on the render page instead of on site.
The local field, 16 September 2026
We counted the Google Maps results for plasterers in Dudley on 16 September 2026. The sample was 40 listings: 28 had a website and 12 had none. Six of the 28 point at a Facebook page, a Linktree, Checkatrade or TrustATrader rather than a site of their own, and two of the top four listings on the day routed to a directory profile.
Damp proofing firms appear in the same map pack for these searches (Google Maps, 16 September 2026). It is one dated sample of one search. What we would do with it is give Priory and Wrens Nest, Kates Hill, Netherton, Russell's Hall and Eve Hill a page each, plus a page on the re plaster after a damp course, carrying the jobs you have finished.
Three Dudley firms whose websites we opened and checked. This is the bar a plastering firm here reaches once it puts money into the site.
Built on WordPress. It carries photographs of its own jobs. It has no page per area and no reviews on the page. Quotes come through WhatsApp, and the phone number sits in the header.
The homepage splits the work into Ceiling and Patch Repairs, Skimming and Re skimming and Specialist Plastering, and offers WhatsApp, call and email side by side so the customer picks their own route.
Built on Wix. It carries photographs of its own jobs. It has no page per area and no reviews on the page. Quotes come through a form.
The title names both towns it works in, Dudley and Wolverhampton, and dry lining has its own place in the navigation rather than being buried in a services list.
It carries photographs of its own jobs and reviews on the page. It has no page per area. Quotes come through a form.
It carries a Reviews page and a Leave Review link, so the review count keeps growing from the site itself rather than only from the Google listing.
One keeps the phone number in the header, one carries reviews on the page, and none run a page per area. Each one opened and checked 16 September 2026.
"plasterers in Dudley"
70 searches a month (OpenSEO keyword data, September 2026)
The town page. It names Priory, Kates Hill, Netherton, Russell's Hall and Eve Hill, and shows a finished room in each.
"plasterer Dudley"
70 searches a month (OpenSEO keyword data, September 2026)
The singular runs alongside the plural on the same page, with the town in the title and the first heading.
"damp plastering Dudley"
no recorded monthly volume (OpenSEO keyword data, September 2026)
Dudley town is 36.6 per cent pre 1945 and damp proofing firms are ranking in the same map pack. The re plaster after a damp course earns a page of its own.
"skimming Dudley"
no recorded monthly volume (OpenSEO keyword data, September 2026)
Russell's Hall is 63.1 per cent built 1945 to 1972. The skim over page is the one a landlord with a changeover date lands on.
"ceiling plastering Dudley"
no recorded monthly volume (OpenSEO keyword data, September 2026)
Artex ceilings repeat across the inter war estates. Its own page, with the light across a finished ceiling.
"rendering Dudley"
no recorded monthly volume (OpenSEO keyword data, September 2026)
A whole house price bought from street level photographs. One page, carrying the Article 4 line on painting render.
Two of the ten listings on page one for "plasterers in Dudley" have no website of their own and three point at a directory or Facebook page, one on TrustATrader, one on Checkatrade and one on Facebook (OpenSEO local search results, read 16 September 2026).
The nearest build of ours you can open
A driveways firm in Solihull, with a page per job and a page per area. The plastering version has the same bones.
What every plastering site needs, whatever the town, is on our plasterers page.
The figures split it. Russell's Hall is 63.1 per cent built 1945 to 1972, which is the skim over and artex market. Netherton is 18.3 per cent pre 1919 and New Dock and Eve Hill 19.7 per cent, which is solid wall work where the plaster comes off (Valuation Office stock tables, 31 March 2025). Two pages, two prices.
Dudley town is 36.6 per cent pre 1945 (Valuation Office stock tables, 31 March 2025). Damp proofing firms appear in the same map pack for plastering searches (Google Maps, 16 September 2026). A page that explains the re plaster after a damp course answers the question those customers are actually asking.
Of the 40 listings we counted on 16 September 2026, 12 have no website and six more point at Facebook, Linktree, Checkatrade or TrustATrader. On the day we looked, two of the top four results in the map pack sent the customer to a directory profile rather than to a site of their own.
Or see everything we do.
We build your plastering site first, put it on a real address and send you the link. No deposit, no contract to read, nothing monthly at the sale.
99 out of 100 on Google's mobile speed test, measured on 15 September 2026. Run the test yourself.
The tool on this page is set to the driveways version so you can play with it. Yours comes with skimming, re-skimming a ceiling, full replaster, rendering and coving on the buttons, and asks for room sizes.
Tap the closest match.
An honest answer helps with scheduling. Same day on emergencies.
Helps us work out the likely drain layout.
Optional. A shot of the standing water or the open chamber tells the engineer a lot.
Used only to scope the quote. Nothing is sent in this demo.
In a real build this lands in the engineer's inbox.
The engineer will reply within one working day. That is what your customer would see.
ReferenceNew lead in your inbox.
Nothing is sent here. It is a working demo of the tool we build into every site.
Send us your firm's name and the areas you cover. We build it and send you the link. One firm per trade per area.
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