Severn Trent states that since October 2011 it maintains most shared drains and sewers across its region, and adds that most of those pipes do not appear on maps.
We build a page per service and an area page for Porthill, May Bank, Newcastle Town and Chesterton, with the town named in every title. Our own total across the nine areas named as the town gives 35,520 properties, 41.8 per cent of them built before 1940 (Valuation Office stock tables, 31 March 2025). See it live before you pay a penny, live in 7 days.
The published Valuation Office stock table CTSOP4.1, stock at 31 March 2025, records 58,590 properties in Newcastle-under-Lyme borough. 9,880 were built before 1919, which is 16.9 per cent, 21,120 before 1940 and 19,210 between 1945 and 1972.
Our own total across the nine areas named as the town, rather than a published town row, is 35,520 properties: 15.7 per cent before 1919, 41.8 per cent before 1940, 30.5 per cent between 1945 and 1972 and 13.7 per cent from 2000 onwards. Census 2021 table TS044 for the borough records 44.8 per cent of households semi detached, 25.5 per cent detached, 19.4 per cent terraced and 8.5 per cent in purpose built flats. Table TS054 records 12.4 per cent renting from a private landlord or letting agency and 17.1 per cent renting socially.
The rented weight sits in one place rather than across the town. We would build Newcastle Town as the landlord and agent page, May Bank and Porthill as the older residential pages, and Westlands and Clayton as the later ones, each with your finished work on it.
35.8 per cent of properties built before 1919 and 60.2 per cent before 1940 (VOA CTSOP4.1, MSOA row). Census 2021 records 39.6 per cent of households terraced and 12.0 per cent detached, with 16.3 per cent in purpose built or converted flats.
A page explaining how responsibility for a shared sewer is checked.
83.4 per cent of properties built before 1940 and 9.3 per cent between 1945 and 1972 (VOA CTSOP4.1, MSOA row). 60.1 per cent of households are semi detached and 45.1 per cent own outright (Census 2021).
A page on surveys, repair quotations and the payment arrangements you offer.
29.0 per cent of properties built before 1919 and 30.1 per cent from 2000 onwards (VOA CTSOP4.1, MSOA row). 33.2 per cent of households are in purpose built or converted flats and 26.5 per cent rent from a private landlord or agency (Census 2021).
A landlord and agent route through the quote tool, with your invoicing stated.
59.0 per cent of households detached, the highest detached share of the nine areas named as the town, and 41.9 per cent of properties built between 1973 and 1999 (Census 2021 and VOA CTSOP4.1).
A page on how drainage routes and access are established before a quotation.
48.2 per cent of properties built between 1945 and 1972 and 20.8 per cent before 1919 (VOA CTSOP4.1, MSOA row). 31.6 per cent of households are social rented and 17.5 per cent private rented (Census 2021).
Reporting and invoicing for social and private landlords, where you take that work.
Staffordshire County Council is the lead local flood authority here. Its extensions guidance covers "domestic extensions and non-domestic extensions where the additional footprint created by the development does not exceed 250 sq. metres" and states that "surface water must not be discharged into a foul drain or sewer". The same guidance records that permitted development rights were removed for householder front garden hard surfacing "which exceeds 5sq. Metres (i.e. 1m x 5 m) without making provision to ensure permeability".
The transfer on 1 October 2011 covered qualifying private sewers and lateral drains connected to the public sewer system by 1 July 2011 (gov.uk, the private sewers transfer regulations). Responsibility for an individual pipe should be checked with Severn Trent.
Severn Trent says a householder "will usually need our approval before you start", and its stated route runs plans and fee, a review inside 10 working days, provisional approval with conditions, construction, a CCTV survey on completion, then final approval. The borough council's Strategic Flood Risk Assessment Level 1 separately records that "the only areas which have a significant number of properties within this Flood Zone [3a] are in Madeley, Silverdale and Newcastle-under-Lyme town centre, particularly the Cross Heath area".
We would explain how you check the build over approval, the flood zone for the address and the proposed work before confirming whether permission is needed.
The local field, 16 September 2026
We counted the Google Maps results for drainage companies in Newcastle-under-Lyme on 16 September 2026. The sample was 40 listings: 37 had a website and 3 had none. Twelve carry a Newcastle-under-Lyme ST5 address and one of those twelve sits in Google's drainage service category. Eight carry a Newcastle upon Tyne address and eight more sit at Stoke-on-Trent addresses. Four are merchants, suppliers or hire firms and four are national or franchised drainage brands.
That is one dated sample of one search. What we would do with it is put Newcastle-under-Lyme in the title, the headings and the address block, and give Porthill, May Bank, Newcastle Town, Westlands and Chesterton a page each.
One Newcastle-under-Lyme firm appeared in the first ten Google local listings we checked for "drainage companies in Newcastle-under-Lyme", with a site worth opening. It is hand built rather than run on a website builder.
It carries photographs of its own jobs. It has no page per area and no reviews on the page. Quotes come by phone, and the phone number sits in the header.
It names the owner, the year the firm started and the towns it covers in the first two paragraphs.
Each one opened and checked 16 September 2026.
"blocked drain Newcastle-under-Lyme"
no recorded monthly volume (OpenSEO keyword data, September 2026)
The emergency page is built regardless, with the number fixed to the screen and the town named on it.
"drain unblocking Newcastle-under-Lyme"
no recorded monthly volume (OpenSEO keyword data, September 2026)
Its own page for the booked job, with the access questions asked first.
"CCTV drain survey Newcastle-under-Lyme"
no recorded monthly volume (OpenSEO keyword data, September 2026)
A survey page with a still from the camera and a sample report on it.
"drain repairs Newcastle-under-Lyme"
no recorded monthly volume (OpenSEO keyword data, September 2026)
Repairs and relining on one page, linked from the survey page where the fault turns up.
"septic tank emptying Newcastle-under-Lyme"
no recorded monthly volume (OpenSEO keyword data, September 2026)
A page for the tank work out towards Madeley and Keele, where you take it.
"drainage companies Newcastle-under-Lyme"
no recorded monthly volume (OpenSEO keyword data, September 2026)
The town page itself, naming the areas you work in and showing a finished job in each.
None of the six phrases shown carries a volume. Blocked drain, drain unblocking, CCTV drain survey, drain repairs, septic tank emptying and drainage companies Newcastle-under-Lyme each returned no recorded monthly volume, hyphenated or not, and we would measure the pages in Search Console once they are live.
The nearest build of ours you can open
A driveways firm rather than a drainage one. Open it anyway: the page per job, the page per area and the quote tool are exactly what the drainage build carries.
What every drainage site needs, whatever the town, is on our drainage companies page.
The tool returned no recorded monthly volume for any drainage phrase in this town, which is a gap in the data rather than a count of nought. Twelve of the forty Google listings carry a borough address and one of those sits in the drainage category. A page naming Porthill, May Bank and Chesterton can describe your service area and your completed work.
It does. Eight of the forty listings counted on 16 September 2026 carry a Newcastle upon Tyne address, and eight more sit in Stoke-on-Trent. That sample includes listings outside Newcastle-under-Lyme. A site that says Newcastle-under-Lyme in the title, the headings and the address block makes your stated location explicit.
Yes, and it is a page on its own. Severn Trent states that since October 2011 many private sewers transferred to water companies and that it now maintains most shared drains and sewers in its region, adding that most of those pipes are not on maps. The page would explain that and then offer the survey.
Or see everything we do.
We build your drainage site first, put it on a real address and send you the link. No deposit, no contract to read, nothing monthly at the sale.
99 out of 100 on Google's mobile speed test, measured on 15 September 2026. Run the test yourself.
This is the drainage version of the tool, exactly as it ships. Play with it as your customer would.
Tap the closest match.
An honest answer helps with scheduling. Same day on emergencies.
Helps us work out the likely drain layout.
Optional. A shot of the standing water or the open chamber tells the engineer a lot.
Used only to scope the quote. Nothing is sent in this demo.
In a real build this lands in the engineer's inbox.
The engineer will reply within one working day. That is what your customer would see.
ReferenceNew lead in your inbox.
Nothing is sent here. It is a working demo of the tool we build into every site.
Send us your firm's name and the areas you cover. We build it and send you the link. One firm per trade per area.
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